(Photos provided with release)
(Buffalo, NY) Labatt Blue today unveiled its limited-edition Pittsburgh Penguins packaging. These unique can designs feature phrases made popular by famed Penguins announcer Mike Lange.
Hockey enthusiasts and fans of the brand can pick up a 30-pack of 12 oz cans of Pittsburgh Penguins themed Labatt Blue and Labatt Blue Light or 15-pack of Labatt Blue at major retail locations and convenience stores throughout Pittsburgh. Individual 24 oz cans will be available at convenience stores.
“Penguins hockey means so much to Pittsburgh and Labatt beer drinkers,” said Corey Berger, associate brand manager, Labatt. “Through this program, we connect fans to their favorite team while they’re pre-gaming or cheering from their couch.”
In addition to the cans, a QR code on the outside package directs consumers to a Labatt Team Fan page, where fans can enter for a chance to win a pair of tickets to a 2022/2023 Pittsburgh Penguins home game. Eight winners will be selected randomly.
Over the last few years, Labatt has created custom NHL cans for teams including the Buffalo Sabres, Detroit Red Wings and the Philadelphia Flyers. “The team designs are unique making these cans collectible,” said Berger.