For the second year in a row, the parade for Christmas On Merchant will be one for the citizens AND by the citizens.

Bill Roehm, the Director for the Ambridge Chamber of Commerce, joined Matt Drzik to talk about the Christmas On Merchant parade and festivities taking place on December 3 beginning at 6:00pm. Beaver County Radio will be there for the event from 6:00pm until 8:00pm.

The format this year will once again be a “reverse parade”, in which the parade attendees will be driving down Merchant Street in Ambridge themselves while singers, instrumentalists, and local businesses shower the drivers and passengers with Christmas cheer. Those looking to participate in the drive are asked to report to Ambridge High School at 5:30pm.

Roehm hopes that those who do stop by and participate in the “reverse parade” will also participate in taking in not just the merchants on Merchant Street, but all throughout the city of Ambridge. “If you haven’t been to Ambridge in even just a few months, you’re going to see changes in downtown Ambridge and all around,” Roehm said.

To hear the full preview with Bill and Matt, click on the player below.