(File Photo of the Robert Morris University Logo)

Noah Haswell, Beaver County Radio News

(Moon Township, PA) Robert Morris University basketball recently launched a unique partnership with TikTok content creator Cullen Honohan of All Hail Ball to elevate the visibility of the Colonials program and make it one of the most talked-about teams that are in college sports.

The Colonials are a mid-major program and they are trying to return to the top of the Horizon League and earn a spot in the 2027 NCAA Division I college basketball tournament.

Honohan’s logo will appear on the jerseys of the Colonials this season.

Honohan has over 1 million followers on TikTok, and he confirms that the partnership is already yielding results because RMU’s Instagram page is doubling its followers in just a few months.

According to RMU head basketball coach Andy Toole, this collaboration is part of an effort to stand out in the competitive landscape of name, image and likeness, as well as the transfer portal.

The 2026 season opener for the Colonials is set for Monday, November 2nd on the road against the University of Nevada in Reno, Nevada.