Mr. Peanut, the 104-year old mascot of the Planters snack food company, has died after sacrificing himself in what appears to be a traumatic road accident. Sounds like the perfect setup for a Super Bowl commercial! Planters made the announcement in a series of tweets and news releases Wednesday. And lest you think Planters would turn their mascot into a wad of chunky peanut butter for no reason, the company confirmed his death has something to do with a commercial that will run during the Super Bowl. In a preview of the ad, Mr. Peanut appears to save actors Wesley Snipes and Matt Walsh after the Nutmobile veers off a cliff. Mr. Peanut lets go of a branch to save his friends from plummeting to their deaths. We’ll have to wait till February 2nd to find out the cliffhanger ending.