South Carolina head coach Dawn Staley celebrates after the Final Four college basketball championship game against Iowa in the women’s NCAA Tournament, Sunday, April 7, 2024, in Cleveland. South Carolina won 87-75. (AP Photo/Morry Gash)

The women’s NCAA championship game drew a bigger television audience than the men’s title game for the first time, with an average of 18.9 million viewers watching undefeated South Carolina beat Iowa and superstar Caitlin Clark. The Sunday afternoon game on ABC and ESPN outdrew Monday’s men’s final between UConn and Purdue by four million. The Huskies’ 75-60 victory averaged 14.82 million on TBS and TNT. The women’s final was the second most-watched non-Olympic women’s sporting event on U.S. television, trailing only the 2015 Women’s World Cup final between the United States and Japan.