A package of Paqui OneChipChallenge spicy tortilla chips is seen on Thursday, Sept. 7, 2023, in Boston. Authorities are raising the alarm about a OneChipChallenge social media trend that encourages people to avoid seeking relief from eating and drinking for as long as possible after eating the chips, days after a Massachusetts teenager died hours after taking part in the challenge. The dare is popular on social media sites, with scores of people including children unwrapping the packaging, eating the chips and reacting to the heat. (AP Photo/Steve LeBlanc)

NEW YORK (AP) — A tortilla chip maker’s decision to pull its extremely spicy product sold as a “One Chip Challenge” from store shelves following the death of a Massachusetts teen has renewed attention on the popularity — and risks — of similar dares marketed by brands and spread widely online. Spicy food challenges have been around for years. From local chile pepper eating contests to restaurant walls of fame for those who finished extra hot dishes, people around the world have been daring each other to eat especially fiery foods. But extremely spicy products created and marketed solely for the challenges — and possible internet fame — is a more recent phenomenon, and teens are particularly exposed to them because of social media.