Have an idea? Run with it!

A group of eight people met eight weeks ago at a mobility conference in Oakland. They heard about the problem of safe transportation for late-shift workers, especially women, and within five days they developed an idea to use off-duty drivers from the Port Authority’s Access program to fill the gap.
Ford’s “City of Tomorrow” challenge chose their Safe Shift proposal as one of three winners out of 129 project submissions. Safe Shift was the only winner that involves a mostly new organization. They will split the $100,000 in seed money with iomob, a Spanish startup developing an app that will provide users with a series of transportaion alternatives.