Drinkers want fizz, low carbs, and Super Bowl ads reflect it
By DEE-ANN DURBIN AP Business Writer
When Americans crack open a cold one during Sunday’s Super Bowl, it may not be a traditional domestic beer. U.S. sales of classic beers like Bud Light have been dropping for a decade as new choices hit the shelves. First it was craft beer, now there are fizzy, fruit-flavored hard seltzers and canned cocktails. Baby Boomers are drinking less and younger drinkers want drinks with fewer carbs and calories. This year’s Super Bowl beer ads reflect the trend, with Anheuser-Busch promoting its new Bud Light Seltzer as well as its low-calorie Michelob Ultra.