Boy, 11, Uses ‘Ice Cold Beer’ Sign to Sell Soda with ‘Ingenious’

Not much is more refreshing on a hot summer’s day than a cold glass of lemonade — except maybe an ice cold beer. One Utah boy put a “twist” on the classic summer lemonade stand, offering up “ice cold beer” to his neighbors, many of whom actually called the cops on the budding entrepreneur, considering he’s still 10 years away from being legally allowed to drink the beverage. When Brigham City police arrived at the “beer” stand, however, they found out the catch: the 11-year-old was selling root beer — he just wrote the word “root” on his sign really, really small. The marketing ploy paid off, as police said the young man’s business has been booming, and the officers that stopped by even bought a couple “beers,” finding his idea “ingenious.”


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