AHN Launches New Campaign, “Tell Us” Aimed at Changing the Conversation over Annual OB-GYN Exams

(Photo Provided with Release Courtesy of Allegheny Health Network)

Noah Haswell, Beaver County Radio News

(Pittsburgh, PA) According to a release in Pittsburgh yesterday from Allegheny Health Network’s (AHN) Women’s Institute launched “Tell Us” in August, which is a multiplatform marketing campaign that is designed to encourage women to schedule annual OB-GYN exams and normalize open discussion about their overall health and shifts the perception of OB-GYN visits from a source of anxiety to one of comfort. The health system announced yesterday the introduction of the “panty pouch, a first of its kind garment bag that serves as a designated place for patients to put their bra and underwear prior to a physical OB-GYN exam, easing an unspoken source of anxiety for many to coincide with the new campaign.