This year commemorates the 70th anniversary of when Beaver County’s first radio station, WBVP, was heard over the airwaves for the the first time on May 25, 1948.  To mark the historical event, each week, another “70th Anniversary Moment” will be showcased on the airwaves and published on the station’s online feeds.

While this year marks the 70th Anniversary of the first broadcast on WBVP,  November also happens to be the 25th anniversary of one of the most famous incidents ever to occur in the Beaver County Radio studios.  Things were way different in 1993.  WBVP was paired with sister F.M. radio station called Kiss 106.7 F.M. located across the hallway in the Beaver Falls headquarters.  Carl Anderson was the Program Director and host of the morning show.  Melissa Foxx hosted a mid day program, and a Baden native by the name of Bill Cameron had recently moved back to Beaver County from New England after being hired on to host an evening radio show on WWKS, or Kiss 106.7 F.M.

The recently published book,  Behind The Microphone, The History Of Radio In Beaver County, PA.chronicles the days and events that made November of 1993 so memorable:

“Unlike WBVP, which had a very easily identifiable identity, purpose, and target audience, the younger sister station, WWKS,-106.7 F.M., originally WBVP -FM when it started in 1960,  was a harder entity to figure out how it could best fit to the radio world of captivating audience, and advertisers.  Also in contrast to WBVP, WWKS was a giant F.M. station that covered a huge market area that included several counties throughout Western Pennsylvania.  The challenge to make the station relevant to many listeners across a huge geographic area, without alienating anybody, proved to be a tall order. Thus, it was not uncommon for WWKS to switch themes and formats throughout the years to try and find a formula for success. In earlier incarnations, the F.M. behemoth at 106.7 megahertz had treated listeners to news talk programming, classic rock, beautiful music, light contemporary music, live high school sports, and ethnic music shows, among other things.  Another format flip was not going to be that big of a deal. Unless of course, you blend in a publicity stunt that was carried on the national news. Bill Cameron was just the man for the job, too.  A smooth talking baritone, with rock star looks made him the perfect lead actor in an upcoming three day performance in the WWKS main studio at 1316 7th Avenue in Beaver Falls. In addition, Cameron had a disdain for the current station nickname of “Kiss” and its adult oriented music playlist, making him a perfect candidate to play the part of the rebel.  The one who would go against the grain on behalf of the masses to push back station management and ownership once and for all, so that great music could once again be heard.”

The decision to switch formats from  contemporary adult sounding music to hard rock on Kiss 106.7 had been made a few weeks earlier, and initially, all that was planned to kick off the debut of the new music style was to have Bill Cameron, the evening show host,  air a few “teaser” announcements stating that he was mad about having to play the older, more mellow music and that he simply couldn’t take it any more for a day or two before the change would happen.  On November 17, 1993, around 5 P.M., the plan commenced with Cameron’s recorded announcements interspersed throughout the repetitious playing of the Def Leppard hit song “Rock, Rock ‘Till You Drop”.   After setting things up in the stations’ automation system, Cameron put things on auto pilot and went home for the evening, not thinking much of what he had just done.

There was good news and bad news.  Listeners were captivated by Cameron’s rebellious and cryptic announcements.  Calls were beginning to flood into the station wondering what was going on. They believed what they were hearing on the air and perceived that Bill Cameron was actually in the WWKS studio and had forcefully taken control of the radio station.  By 6 A.M. the following day, November 18, 1993, Program Director, Carl Anderson, and General Manager, Jim Harris, realized that the promotion had gone a little too well.  How could the station come back on the air with business as usual and disappoint the throng of concerned listeners by revealing that Cameron wasn’t even in the studio, and it was just a little publicity stunt to announce the new hard rock format?  The two managers quickly decided to turn perception into reality and summonsed Cameron back to the station and then ushered him up a back fire escape into the building under a cloak of secrecy.  Bill Cameron was now going to actually do what he had been promoting on the airwaves a few hours earlier.  Boards were nailed over the studio doorways and the studio was “prepared” to look like an upheaval had taken place. Hundreds of C.D.’s that previously sat on shelves neatly arranged in alphabetical order were now strewn across the floor.  The stage was set, and Cameron was the star.  For the next two days he played the same Def Leppard song over and over again, and ranted vociferously between airings of the popular rock classic tune about anything and everything, but mainly about how he was going to force station management to play better music.  As with any stage and performance, there was also an audience.  Word was getting around about the “mad man who had taken over a radio station”.  People tuned in and listened continuously.  Listeners came from far and near to the Beaver Falls radio station to see for themselves what was happening.  Some of them hoisted food and supplies up to Cameron through an open window.  Local police departments even called the station to offer assistance to help with “the problem”.

By Friday, November 19, 1993, word of Bill Cameron’s takeover had reached far past the borders of Beaver County.  Newspapers and television stations from Pittsburgh were beginning to report on the situation.  The Associated Press picked up on the story and distributed it nationwide.   The Beaver Falls radio stations had never before, or probably since, seen so much attention.

In addition to all the great publicity, there was another benefit.  The studio takeover gave WBVP and WWKS station engineers more time to install new equipment needed to get ready for the format switch, which occurred on Saturday November 20, 1993.  Bill Cameron left his post at the station on Friday afternoon, November 19, 1993, but the on-going playing of “Rock, Rock Till You Drop” continued late into the evening, completing a total of 48 hours that it had been aired. The new hard rock sounding delivery of WWKS was unveiled as “The Force” the following day.  The new format would consist of “Guitar driven current rock with a mix of classic and newer rock artists such as AC/DC, Pearl Jam, Aerosmith and yes, more Def Leppard.”, according to an interview published in the Pittsburgh Post Gazette on November 20, 1993 with, then radio station General Manager, Jim Harris.

Aside from being able to pull extra long air shifts and generate lots of attention, Bill Cameron has been a great asset to the radio industry and his talents have flourished over the years. He currently serves as the Production Director for iHeart media owned  radio station, WDVE, in Pittsburgh.

70th Anniversary Moments” is presented by  Abbey Carpet and Floor,  Albert’s Heating, Cooling and Plumbing,  Aliquippa Giant Eagle, The Beaver Falls Municipal Authority, Beaver Valley Auto Mall, Beaver Valley Sheet Metal, Castlebrook Development, The Community College Of Beaver County,  Farmers Building and Savings Bank, Freedom United Federal Credit Union, Hank’s Frozen Custard and Mexican food, The Health Huts, Kitchen City, Laughlin Insurance Agency,  Rochester Manor and Villa and Young’s Jewelry and Coins