FILE – Skateboarders cheer as DC Shoes President Ken Block, center, wearing black shirt, smiles after pledging $1 million to support skateboarding in Philadelphia’s LOVE Park on June 1, 2004. Block, the co-founder of DC Shoes and a pro rally driver who won multiple medals at the X-Games, died Monday, Jan. 2, 2023, in a snowmobiling accident near his home in Park City, Utah, authorities said. Block was 55. (AP Photo/Jacqueline Larma, File)

SALT LAKE CITY (AP) — DC Shoes co-founder Ken Block has died in a snowmobiling accident near his home in Utah. The 55-year-old professional rally car driver was known for his driving prowess and marketing savvy, revolutionizing the sport through YouTube videos that racked up more than 1 billion views. Block’s snowmobile landed on top of him Monday while he was on a steep slope in the Uinta-Wasatch-Cache National Forest. The Southern California native was pronounced dead at the scene. His friends and racing teammates at Hoonigan Sports remembered Block as a industry pioneer and visionary.