PepsiCo Announces New Name for Aunt Jemima Products

(New York, New York) Quaker Oats is releasing a new name and logo for its “Aunt Jemima” products, finally retiring what is considered by many as a racist stereotypical image that has adorned its pancake mixes and syrups for decades.

The product had a caricature of a Black woman stemming from what many say represented slavery for many years. Aunt Jemima will be replaced on the products packaging with the Pearl Milling Company name and logo according to parent company PepsiCo.

The new brand is scheduled to launch in June, one year after the company announced the change. Aunt Jemima was one of several food brands — including Uncle Ben’s, Cream of Wheat and Mrs. Butterworth’s — to announce redesigns as protests against systemic racism erupted across the United States this past summer.