SAN ANTONIO, Texas (Aug. 7, 2023) – The XFL today announced that Evan Ashton has been promoted to Vice President of Business and Event Operations for the San Antonio Brahmas where he will oversee the team’s business performance and activations to elevate awareness, drive fan and community engagement, and execute gameday experiences based on the League’s strategic plans.
A native of New Brighton, Pennsylvania, Ashton earned a bachelor’s of science degree in business administration and sports management from Robert Morris in 2008.
“The XFL is a league of opportunity and we’re excited to continue to build our brand in San Antonio by moving Evan into this role to lead our business and event operations,” said Brooke Campbell, XFL’s Senior Vice President of Team Services. “Evan made an impact in year one for the Brahmas, and we’re hoping he can continue the momentum in San Antonio as we gear up for an exciting 2024 season.”
“Our business team accomplished so much in our first season, and I’m looking forward to keeping that momentum going,” Ashton said. “When I came to San Antonio five years ago, it quickly became my home. I’m proud to be part of the rich culture San Antonio has. This is a great city with so many great community leaders. We’re going to continue to integrate the Brahmas into the community, provide an exciting game environment for all and build lasting partnerships.”
Ashton served as Director of Sponsorships for the Brahmas during the team’s inaugural season.
Ashton has more than 15 years of experience working in sports highlighted by stints with the Pittsburgh Steelers, New Orleans Saints, San Antonio Commanders and San Antonio Spurs Sports & Entertainment. He served as a senior account executive for the San Antonio Rampage and San Antonio FC while with the San Antonio Spurs Sports & Entertainment. Ashton was the Vice President of Corporate Partnerships for the San Antonio Commanders of the Alliance of American Football league. Prior to joining the Commanders, he spent two years as a senior account executive for corporate partnerships with the New Orleans Saints. Ashton worked five years in minor league baseball with Hardball Capital where he worked with the Columbia Fireflies and Fort Wayne TinCaps. He was the vice president of corporate partnerships for the Fireflies and corporate partnerships manager for the TinCaps. Ashton got his start in sports working for his home-state Pittsburgh Steelers, where he worked multiple internships and was an associate for the team’s marketing, youth football and training camp initiatives.