Americans to Legally Wager $3.3 Billion on March Madness; Nearly Half of Digital Sports Betting Ads Now Come from Prediction Market Platforms

(Photo Provided with Release Courtesy of the American Gaming Association)

Noah Haswell, Beaver County Radio News

(Washington, D.C.) According to a release today in Washington D.C. from the American Gaming Association, (AGA), they estimate that Americans will legally wager $3.3 billion on the NCAA Division I Women’s and Men’s Basketball Tournaments this year, which is a 54% increase over the past three years. This continued growth reflects the strength of the legal state and tribal-regulated sports betting market and the increasing consumer confidence in regulated wagering options. Here are some more statistics, according to that same release from the AGA:

Prediction Market Advertising Surges

  • Sensor Tower data compiled by the AGA shows that prediction market platforms have rapidly increased their presence in sports betting advertising. While digital ad impressions for online sportsbooks declined nearly 14 percent in 2025, impressions tied to prediction market advertising surged dramatically.
  • With the expansion of prediction market advertising, nearly one in five (15%) digital sports betting ads seen by consumers last year did not comply with state-mandated responsible gaming messages. Kalshi alone became the third largest sports betting advertiser by digital impressions in 2025.

Through the first two months of 2026:

  • Nearly half (43%) of digital sports betting ads seen by U.S. consumers did not comply with state gaming regulations requiring responsible gaming messaging since they came from prediction market operators.
  • Kalshi is currently the most visible sports betting brand by digital ad impressions, with consumers exposed to its advertising approximately 5.2 billion times this year, compared with 2.9 billion impressions for FanDuel, the next most frequent sportsbook advertiser.

State- and Tribal Operated Sports Betting Advertising Declining

A Nielsen study commissioned by the AGA shows that despite increased betting activity, overall sportsbook advertising volume has continued its multi-year decline.

  • Total sports betting advertising spend fell 5 percent year-over-year.
  • Sports betting ad volume across all channels declined 1 percent year-over-year and is 27 percent lower than the 2021 peak.
  • Sports Betting TV advertising volume declined 9% and has decreased 50% since 2021

The data show sports betting advertising represents just a small portion of U.S. television advertising.

  • In 2025, sports betting accounted for just 0.9 percent of TV advertising spend, compared with 1.5 percent for alcohol advertising.
  • Sports betting advertising volume (0.3%) is half that of the alcohol industry (0.6%) and dwarfed by pharmaceuticals at 13.9%
    • For every sports betting commercial aired on television in 2025, 39 pharmaceutical advertisements aired.

Local best-selling author Marie Benedict sells out Sewickley book launch

Beaver County Radio

SEWICKLEY — Literary fans will descend on Sewickley on March 21, for Penguin Bookshop’s sold-out book launch event for New York Times best-selling author Marie Benedict at The Lindsay Theater.

Benedict will celebrate the release of her new book, “Daughter of Egypt,” at Sewickley’s movie theater at 7 p.m. The book follows a young archaeologist obsessed with unearthing the truth about a real-life, forgotten female Pharaoh, which leads to the discovery of King Tut’s tomb.

Ticketholders for this event will flock to The Lindsay’s Community Room to receive a pre-release copy of the book, as well as access to an exclusive author presentation and audience Q&A.

“Daughter of Egypt” will hit bookstore shelves nationwide on March 24.

“I am so grateful to be launching my latest novel, ‘Daughter of Egypt,’ right here in my hometown, with my local indie bookseller, at our very own local movie theater,”  Benedict said. “It means the absolute world to me. This community and these institutions have supported me every step of the way through this journey—through many books and many, many historical women—and I am so appreciative.”

Admission to An Evening with Marie Benedict sold out more than a week in advance.

Ticketholders can pick up their signed copies of “Daughter of Egypt” during check-in for this event. Additional copies of ‘Daughter of Egypt,’ as well as Benedict’s other titles, will also be available for purchase.

“We are so honored and so grateful to serve, once again, as the launching pad for our local best-selling author, Marie Benedict,” Penguin Bookshop owner Susan Hans O’Connor said.

“The Lindsay Theater and Cultural Center has become an invaluable partner to us as we continue to celebrate and present authors who have large, national followings.”

Lindsay CEO Carolina Pais-Barreto Thor said, “The Theater is so excited to again welcome the droves of local Marie Benedict fans. We appreciate our ongoing partnership with Penguin Bookshop, and the opportunity to broaden the Theater’s cultural offerings.”

Benedict is both a lawyer and successful author who has published more than a dozen novels.

Her literary calling card is historical fiction that illuminates the stories of real, complex and fascinating women.

‘Daughter of Egypt’ is being distributed by MacMillan Publishers.

‘Daughter of Egypt’ transports readers from the glamor and turbulence of 1920s Britain and Cairo to the sands and lush shores of ancient Egypt. A mysterious Pharaoh captures Lady Evelyn Herbert’s imagination and inspires her to search for the tomb of Egypt’s first woman ruler—which rewrites both of their legacies forever.

Sold-out crowds gathered at The Lindsay last year to watch Benedict talk about her 2025 novel ‘The Queens of Crime,’ and also in 2024 for a joint presentation with her The First Ladies co-author Victoria Christopher.

Richard McMurray (1955-2026)

Richard McMurray, 70, of Moon Township, passed away on March 11th, 2026, at Good Samaritan Hospice House of Wexford. He was born in Carnegie on July 11th, 1955, a son of the late Walter and Ella Mae (Militzer) McMurray. In addition to his parents, he was preceded in death by a brother, Danny McMurray. He is survived by his loving wife of 44 years, Gina (Cappellino) McMurray, three children, Lindsay Strittmatter (Brandon) of Ohio; Matt McMurray (Amber) of Crescent Township; and Emily Logue (Connor) of Philadelphia. He was a cherished grandfather to seven grandchildren: Jenson, Saylor, Miles, Hallie, Quinn, Cameron, and Chase. Rich is also survived by his brother, David McMurray, and his sister, Patti Marso.

Richard loved fishing, playing golf, traveling, and spending time with friends and family. He was also an avid Pittsburgh sports fan. He especially enjoyed hunting with his son and spending time outdoors. Some of his favorite moments were sitting by the fire and spending time on his boat at the lake. He cherished time with his grandchildren and making memories with those he loved. Those who knew him will always remember his hour-long stories and his famous “shortcuts” on car rides. He was a loving husband, father, son, brother, uncle, and grandfather. He will be missed dearly by his family and many friends.

Friends will be received on Tuesday, March 17th, from 2 P.M. until the time of a memorial service at 4:30 P.M. at Huntsman Funeral Home & Cremation Services of Moon Township, 1522 Coraopolis Heights Road, Coraopolis, who was in charge of his arrangements.

Memorial contributions may be made to Hunt of a Lifetime in Richard’s memory.

Ed Shewak (1948-2026)

Ed Shewak, 77, of New Brighton, passed away at Passavant Hospital in McCandless on March 10th, 2026. He was born in Rochester on September 13th, 1948, the son of the late Edward Sr. and Ann (Sergi) Shewak. He is survived by his wife of 55 years, Cathy (Marzio), his daughters, Jennifer (Bryan) of Paeonian Springs, Virginia, Allison (Josh) of Beaver, Courtney of Gainesville, Virginia, and Ashley of Beaver Falls and his grandchildren: Cameron, Colin, Vivian, Violet, Ella, Gianna, and Kaymin.

Ed was a man who knew his values and lived by them every day. He was a fair and honest man in business and in life. He was a faithful Catholic and could be expected every Sunday at 7:30 mass at Saints Peter and Paul (Our Lady of the Valley Parish). His parents started Shewak Distributor in 1950 from their garage in North Rochester. His parents expanded the business to the current location and built a nice home to raise him. He graduated from Rochester High School in 1966 and then started college at Edinboro State College with his high school sweetheart, Cathy. In his time there, he was always involved in student affairs and helped create changes in student government. He received a degree in Psychology and used this knowledge in his everyday interactions with customers and business acquaintances. Upon graduating from college, he joined the Air National Guard. He worked at the 171st Cmbt. Spt. Group in Coraopolis. He continued to expand Shewak Distributor to where it is today. He had a great work ethic. He could be seen every day on Virginia Avenue driving the forklift back and forth waving to the people going up and down the road. Working with him meant a sales call would turn from 5 minutes to 30. He could give a history lesson about the beer industry but would also give the best advice about business and life.  He was a wealth of knowledge and cared very much about the people he dealt with. He was a mentor to many people in this business. He loved going to Charleston with Cathy every month to his second home.  He enjoyed the many restaurants, friends, and beaches. He loved sitting in his beach chair taking in the sun. There he could rest and relax, knowing that his daughter, Allison, was taking good care of the business. Ed was very proud of Allison and loved working with her every day. The family wishes to thank all the nurses and doctors at Passavant Hospital for their kindness and exceptional care.  Words cannot express our thanks for the wonderful people involved in hospice care who watched and prayed over him. A memorial gathering will be held on Sunday, March 15th from 2-6 P.M. at Huntsman Funeral Home and Cremation Services in Rochester, 502 Adams Street, Rochester, who was in charge of his arrangements. Family and friends are invited to celebrate his life at 10 A.M. for a memorial Mass at Saints Peter and Paul Church, 200 3rd Street, Beaver on Monday, March 16th, followed by a luncheon at The Standard in Bridgewater, 1462 Riverside Drive, Beaver.

Route 3104 McKees Rocks Bridge Lane Restrictions Begin Monday in McKees Rocks

(File Photo: Caption for Photo: PennDOT, PSP, PTC, Construction Industry Highlight National Work Zone Awareness Week)

Noah Haswell, Beaver County Radio News

(Allegheny County, PA) PennDOT District 11 announced that lane restrictions on the McKees Rocks Bridge (Route 3104) in McKees Rocks Borough in Allegheny County, will occur begin Monday, March 16th, weather permitting. Starting at approximately 7:00 A.M., traffic on the McKees Rocks Bridge will be reduced to a single lane in each direction between the Helen Street ramps around-the-clock through mid-April. A single lane of traffic will remain open in each direction at all times as crews from Allison Park Contractors, Inc. will conduct steel beam repair work on the bridge.

Bob Walk reports on new Pittsburgh Pirates

With so many new players on the roster, Pittsburgh Pirates fans might need awhile to familiarize themselves with the roster.

To help, Beaver County Radio Morning Host Scott Tady went around the horn with Pirates broadcaster Bob Walk on Friday, asking for Walk’s scouting report on specific new players.

If you missed Walk’s live interview, no worries: Here it is:

 

Bob Walk, Pittsburgh Pirates broadcaster. Photo: Pittsburgh Pirates.

I-376 Parkway West Shoulder, Lane Restrictions Friday in Allegheny County

(File Photo: Caption for Photo: PennDOT, PSP, PTC, Construction Industry Highlight National Work Zone Awareness Week)

Noah Haswell, Beaver County Radio News

(Allegheny County, PA) PennDOT District 11 announced that shoulder and lane restrictions on I-376 in Greentree and Carnegie boroughs and Robinson, Moon, and Findlay townships will occur today, weather permitting. From 8 A.M. to 3 P.M., a shoulder and single lane restriction will occur on I-376 in the following locations as needed as PennDOT crews will conduct guide rail repair work.

  • Westbound on the Greentree/Crafton (Exit 67) off-ramp
  • Westbound between the Greentree/Crafton (Exit 67) and Carnegie / Heidelberg (Exit 65) interchanges
  • Westbound on the Campbells Run Road (Exit 62) off-ramp
  • Westbound between the McClaren Road (Exit 56) and the Airport (Exit 53) exits
  • Westbound at the Flaugherty Run Road / Moon (Exit 51) exit
  • Eastbound on the Clinton on-ramp
  • Eastbound at the Moon (Exit 57) exit
  • Eastbound at the northbound I-79 on-ramp

Pittsburgh police looking for a missing woman from the Westwood neighborhood of Pittsburgh

(Credit for Photo: Photo Courtesy of WPXI)

Noah Haswell, Beaver County Radio News

(Pittsburgh, PA) Pittsburgh Police are looking for a missing woman from the city’s Westwood neighborhood. Patricia “Patty” Johnson was last seen leaving her house on foot in the 1400 block of Barr Avenue yesterday morning. At the time, she was wearing a black Pittsburgh Penguins hoodie, blue jeans, white shoes and glasses. According to police, she was carrying a blue Marshalls shopping bag and a brown purse. She is 5 feet 5 inches tall, weighs around 120 pounds. She has brown hair and blue eyes and is described as having a slender build. Anyone with information about Johnson is asked to contact Pittsburgh Police SVU at either 412-323-7141 or 911.

Eastbound I-376 Parkway West Shoulder Restriction Next Week in Pittsburgh

(File Photo of a Road Work Ahead Sign)

Noah Haswell, Beaver County Radio News

(Pittsburgh, PA) PennDOT District 11 announced an overnight shoulder restriction on eastbound (inbound) I-376 (Parkway West) in the City of Pittsburgh will occur Monday through Friday, March 16th-20th weather permitting. From 9:00 AM to 2:00 PM on those days, a shoulder restriction will occur on eastbound I-376 between the West End (Exit 69C) interchange and the Fort Pitt Tunnel Crews from the Western Pennsylvania Conservancy will conduct landscaping operations. 

Safety and former Penn State standout Jaquan Brisker signs one-year, $5.5 million deal with the Steelers

(File Photo: Source for Photo: Bears safety Jaquan Brisker reacts after collecting a sack against the Rams during a playoff game in January. Credit for Photo: Photo Courtesy of the Assoicated Press)

Noah Haswell, Beaver County Radio News

(Pittsburgh, PA) The agents of safety Jaquan Brisker recently told NFL Network that the Pittsburgh Steelers have agreed to a one-year, $5.5 million deal with Brisker. Brisker was drafted by the Chicago Bears in 2022 with the No. 48 pick in the 2022 NFL Draft. The former Penn State standout has played 52 games in four seasons and has four interceptions, 21 passes defended, four forced fumbles and 342 tackles.