This year commemorates the 70th anniversary of when Beaver County’s first radio station, WBVP, was heard over the airwaves for the the first time on May 25, 1948.  To mark the historical event, each week, another “70th Anniversary Moment” will be showcased on the airwaves and published on the station’s online feeds.

Beaver County is often cited as being a “hotbed” for football talent.  There are dozens of players that have played professionally over the years, and a good handful or so active in the N.F.L. right now.  While not as familiar to many people, but just as impressive, is the fact that Beaver County has also been a “hotbed”  for broadcasters, producing many national caliber on air talent and management people over the years.  One of the shining stars that originally sat behind a microphone for the first time in Beaver County, and then go on to achieve big things is Gene Romano.

Gene Romano grew up in Ambridge and started working at WMBA while still in high school in 1976.  Romano continues to live in the Pittsburgh area  and was interviewed for the recently published book  , Behind The Microphone, The History Of Radio In Beaver County, PA. “Romano wanted to do sports play by play initially and that was what sparked his interest in radio, and WMBA would have been a natural fit for a young man wanting to break into that aspect of broadcasting, With Bill Fontana, Chris Shovlin and Jay Knafel calling the action, WMBA had a huge sports presence in Beaver County and was sometimes doing three high school football games in a single weekend, many of which happening at Romano’s alma mater, Moe Rubenstein Stadium in Ambridge.  Like many broadcasters, though, sometimes availability dictates what direction one travels in their career. For Romano, that meant cueing up records, taking requests, reading the weather and other fine details of hosting a top 40 music format show. It was a direction and a path that he continued to follow all the way up to creating and shaping the sound and image of some of the nation’s most popular radio stations, including local Pittsburgh legendary rock radio station, WDVE.” 

These days, Gene Romano, manages and directs a huge staff of announcers  across the country as a programming executive for iHeart media, but one of the lessons that he learned on how to direct and encourage his fellow radio station staffers, happened many years ago in the Duss Avenue studio of WMBA.  Romano happened to be on duty on on August 16, 1977, the day Elvis Presley passed away.  When interviewed for the book, Romano shared an amusing story about that occasion: “The program director told me to play Elvis music, and I really didn’t know or care alot about Elvis, I liked the Rolling Stones, David Bowie, Springsteen and others.  So, I really didn’t think anything about it and didn’t really understand what the fuss was all about, but I did what I was told and played the Elvis Presley songs. It’s funny, because nowadays, I’ve had to have that same conversation with announcers and programmers at iHeart, like  when prince died and when Tom Petty died. Sometimes, the announcers didn’t know alot about those singers, and I had to fill them in and relate how important their songs and contributions were, just like I had to be brought up to speed about Elvis back when”

Later on in the publication, Romano’s biography is recounted and is just as impressive as any one of the Beaver County football players who has had a hall of fame career: “Gene Romano graduated from Ambridge Area High school in 1977 and had already started working at WMBA in his junior year. It was in State College, while attending Penn State University, that Romano landed his first full time Program Director job at WQWK from 1979 to 1981. After the college town job, Romano greeted Allentown residents as they woke up each day as the morning show host and Program Director at WZZO until 1987.  Then, he moved back to Pittsburgh in 1988 to serve as the Program Director for WDVE, a position he held until 1997 when Romano accepted a position with Jacor Communications in Cincinnati as National Director of Rock Programming. After being promoted to Senior Vice president of Programming in 1999, corporate mergers and acquisitions between Jacor, AM-FM and Clear Channel, then allowed Romano to move back to Pittsburgh and work out of their Greentree station cluster offices.   In 2004 Romano’s title was again upgraded to Executive Vice President of Programming for Clear Channel Communications- Radio Division, a post he continues to man, but under Clear Channel’s new name, iHeart Media.”

70th Anniversary Moments” is presented by  Abbey Carpet and Floor,  Albert’s Heating, Cooling and Plumbing,  Aliquippa Giant Eagle, The Beaver Falls Municipal Authority, Beaver Valley Auto Mall, Beaver Valley Sheet Metal, Castlebrook Development, The Community College Of Beaver County,  Farmers Building and Savings Bank, Freedom United Federal Credit Union, Hank’s Frozen Custard and Mexican food, The Health Huts, Kitchen City, Laughlin Insurance Agency,  Rochester Manor and Villa and Young’s Jewelry and Coins

This year commemorates the 70th anniversary of when Beaver County’s first radio station, WBVP, was heard over the airwaves for the the first time on May 25, 1948.  To mark the historical event, each week, another “70th Anniversary Moment” will be showcased on the airwaves and published on the station’s online feeds.

It has often been said that the President that had the hardest task to accomplish was John Adams.  As the second leader of the newly formed United States of America, He would not have had the benefit of being a part of the excitement and enthusiasm of something new, like his predecessor, and first President, George Washington.  Higher expectations were now in place,  the bar had now been set, plus, the country was still far from being completely stable at that stage of the game. The chance for failure was very high, but as history tells us, Adams filled his role well and the country continued to evolve and become stronger under his guidance.  Such was the case with Walt Broadhurst.

In 1967, Hall Communications purchased WBVP A.M. and its F.M. counterpart radio station, at the time, from Frank Smith, Tom Price and Charles Onderka, the original owners and founders of WBVP.  Beaver County had seen this wonderful trio of radio pioneers breathe life into a new enterprise in Beaver Falls, and had watched it grow  into a great community radio station. But now, change was on the horizon.  Hall Communications was headquartered in New England and needed to find the right person to run the show in Beaver Falls.  They found their man when they installed Walt Broadhurst as General Manager of WBVP shortly after taking over the company.   Broadhurst was the first manager who was not an owner of WBVP, so not only was there a different person in charge, the whole paradigm had changed from one of a small mom and pop corner store type of business to one with corporate structure, lots of employees and out of town decision makers.  Luckily for everyone involved, with Robert Hall and Dick Reed at the home office in and and Walt Broadhurst running the stations in Beaver Falls, the company continued to flourish and accomplish great things during that era. What could have been a tough transition ended up being the next great chapter in the history of WBVP and Broadhurst’s gregarious personality and strong leadership played a big part in the success.

The following except about Walt Broadhurst has been taken from the recently published book  , Behind The Microphone, The History Of Radio In Beaver County, PA.  “Walt Broadhurst was brought in from Connecticut by Hall Communications to run their newly acquired asset in Beaver County shortly after buying the stations in 1967. This was really the golden era for WBVP and it’s sister F.M. radio station. Competition from outside media was minimal, Beaver County had reached its peak population of nearly 210,000 residents at that point in time, and this was way before the era of the big box stores with out of town corporate decision makers. Almost all the businesses were locally owned stores, and all too happy to advertise on the local radio station.  Broadhurst and his team probably had things relatively easy by comparison. ‘He was on the air and managing and had a good voice did some sports and news.’ reflected Sue Zaskey (Otto) about her boss, Walt Broadhurst.  Ms. Zaskey, at the time was one of the first female advertising salespeople in the radio business, and, later on would marry Broadhurst. Broadhurst looked and acted like the leader he was hired to be.  He appeared as a corporate executive, one with authority in his choice of vehicles, too and reportedly drove a Lincoln Continental according to future (radio station) General Manager, Scott Lowe. Even though there were new owners in town, they had a similar mindset about serving the local community.  Broadhurst was heavily involved in various local clubs like the Beaver Falls Rotary Club. . . With those qualities, Walt Broadhurst was yet another guy perfectly suited to guide the flock in Beaver Falls.”

Walt Broadhurst not only guided the flock,  he also guided everyone two blocks north on 7th Avenue in Beaver Falls.  It was during Broadhurst’s tenure that WBVP moved from its original location in the 1200 block to the lower level of the bank building at the corner of 14th street and 7th Avenue in Beaver Falls in 1968.  WBVP would broadcast from the bank building for the next 12 years.

Walt Broadhurst helped ensure that the future would be a bright one for WBVP.  Even to the point of raising up future generations.  In the 1980’s and 1990’s, Broadhurst’s daughter, Kim Hostetter worked for both WBVP, and WMBA at different times as an Account Executive.  Broadhurst went back to live and work in new England around 1979 after moving on from the Beaver Falls radio stations.

70th Anniversary Moments” is presented by  Abbey Carpet and Floor,  Albert’s Heating, Cooling and Plumbing,  Aliquippa Giant Eagle, The Beaver Falls Municipal Authority, Beaver Valley Auto Mall, Beaver Valley Sheet Metal, Castlebrook Development, The Community College Of Beaver County,  Farmers Building and Savings Bank, Freedom United Federal Credit Union, Hank’s Frozen Custard and Mexican food, The Health Huts, Kitchen City, Laughlin Insurance Agency,  Rochester Manor and Villa and Young’s Jewelry and Coins

 

This year commemorates the 70th anniversary of when Beaver County’s first radio station, WBVP, was heard over the airwaves for the the first time on May 25, 1948.  To mark the historical event, each week, another “70th Anniversary Moment” will be showcased on the airwaves and published on the station’s online feeds.

Years ago it was somewhat more common for employers to run “blind” classified ads  in the help wanted section of the newspaper when it was time to find or replace workers.  These ads offered job descriptions, or maybe necessary qualifications for the new hire, but didn’t always disclose the company doing the hiring, or just exactly what the duties of the job were.  Often times, these mystery recruiting ads would have applicants reply to a temporary post office box so as not to give away the exact type of job, or where the applicant might potentially be working, should they be hired. Such was the case in 1977, when WMBA General Manager, Ruth Johnson, ran and ad looking for a new talk show host.  The solicitation only disclosed that WMBA was looking for somebody who was well read and a good communicator.  The fact is, Johnson was looking to fill the shoes left by the recent passing of Nick DeSantis about a year earlier, who had been hosting the popular morning talk show segment. “Air Your Opinion”.

The help wanted ad happened to grab the attention of a local school teacher named Barb Trehar.   In the recently published book  , Behind The Microphone, The History Of Radio In Beaver County, PA. , Trehar’s unique hiring experience at WMBA  and career are explored.  “(Upon seeing the ad) Trehar was intrigued.  After all, ten years earlier, she was part of the first group of students who helped put WGEV on the air at Geneva College in 1967.  But still, she had no idea what Johnson and her staff at WMBA might be looking for. It was only during the interview with Johnson that Trehar found out that it was a talk show host that they were trying to recruit.  Even though she was a little anxious, Trehar was intrigued, and a deal was made to anoint Trehar as the next host of the widely popular “Air Your Opinion” talk show. Keep in mind, Trehar was to try and follow the previous hosts of the program, Roy Angst and then Nick DeSantis.  They were two of the most beloved and popular radio personalities of the day and had turned the segment into a fixture of the WMBA schedule. That would be a little like trying to take the stage after Elvis Presley, or Jerry Lee lewis. Hard acts to follow for sure.” 

The mystery recruiting ad wasn’t the only aspect of Barb Trehar’s career worth recalling, the book further touches on another “famous incident” of Trehar’s time at WMBA. “It turns out Barb Trehar was well read and a very good communicator, because right out of the gate, she was very well received by WMBA listeners.  But, there was one problem. About a month into hanging out in the second floor studio above Action Tire on Duss Avenue in Ambridge, talking to a faithful group of on air friends everyday from 9 A.M. until 11:30 A.M., Trehar discovered that she was pregnant.  Not only was Trehar with child, but she was ordered by her doctor to stay at home and rest. General Manager Ruth Johnson liked what she was hearing on the air, and wanted to keep the show going, so she made the innovative decision to have broadcast equipment and phone lines installed in Trehar’s residence.  So, for the remaining term of Trehar’s pregnancy with her second child, Jennifer, The show went on. From the fall of 1977 until April of 1978, “Air Your Opinion” was broadcast live on location from Trehar’s residence.”

Barb Trehar did so well as a talk show host that in 1981,  she started working at KDKA radio in Pittsburgh in addition to her duties at WMBA, up through 1984. Then,  after a stint at Penn State Beaver campus, Trehar got back into the media business when she became the Director of Development at WQED in Pittsburgh in 1996. For the remainder of her career, Trehar has held fundraising and institutional advancement type positions with The Carnegie Museum, The Murphy Foundation, Benedictine College, and Lutheran Senior Services. She has also provided independent consulting for a variety of clients.

“70th Anniversary Moments” is presented by  Abbey Carpet and Floor,  Albert’s Heating, Cooling and Plumbing,  Aliquippa Giant Eagle, The Beaver Falls Municipal Authority, Beaver Valley Auto Mall, Beaver Valley Sheet Metal, Castlebrook Development, The Community College Of Beaver County,  Farmers Building and Savings Bank, Freedom United Federal Credit Union, Hank’s Frozen Custard and Mexican food, The Health Huts, Kitchen City, Laughlin Insurance Agency,  Rochester Manor and Villa and Young’s Jewelry and Coins